Aiming Big with Small Cars: Emergence of a Lead Market in by Rajnish Tiwari

By Rajnish Tiwari

This publication specializes in the small motor vehicle phase of India's automobile to give an explanation for the emergence of lead markets. The authors contend that the present figuring out of lead markets doesn't sufficiently clarify the company practices which are born out of the intensified globalization of innovation. Lead markets are thought of the most important for the worldwide diffusion of recent items and this booklet investigates even if sustainable lead markets may also emerge in constructing economies, and if this is the case, below which stipulations. The authors query the traditional knowledge and suggest updates and extensions to the lead industry concept to higher mirror the altering floor realities on ground.

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8 Several developing nations have turned into “emerging economies” with sizable markets and impressive scientific and technological capabilities (Enderwick 2007; Economist 2010; Kharas 2010; Govindarajan and Ramamurti 2011; Kumar 5 IMF classification (see Sect. 1); full list is available in Appendix A. 3 million units. This corresponds to almost 3-times the population size of Germany. Challenges associated with such scale economies are therefore creating new organizational and managerial know-how in these countries.

Tata Motors, Maruti Suzuki, and Hyundai Motor. We also undertake a brief comparison of India’s small car segment within the international context, and especially with the Chinese and Brazilian small car segments. Chapter 9 entails a detailed discussion and assessment of our final propositions regarding the emergence of lead markets in developing economies. We assess the lead market factors in India’s small car segment and use this assessment to derive an emergence process of prospective lead markets in five phases.

New York: United Nations Development Programme. Vernon, R. (1966). International investment and international trade in the product cycle. Quarterly Journal of Economics, 80(2), 190–207. , & Engardio, P. (2008). The globalization of innovation: Pharmaceuticals—Can India and China cure the global pharmaceutical market?. Washington, DC: Duke University, and Ewing Marion Kauffman Foundation. , & Marscheider-Weidemann, F. (2011). Towards an integrated approach to promoting environmental innovation and national competitiveness.

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